Dyson unveils company's first hair dryer

CINCINNATI, OH (FOX19) - You may know them best for their vacuum sweepers, but now Dyson is getting into a whole new market.

Dyson founder James Dyson unveiled the Dyson Supersonic™ at a launch event in Tokyo on Wednesday.

Dyson says the product's motor is designed to be quieter than conventional hair dryers.

It's also super light, weighing in at only 1.8 pounds.

However, those high-tech features don't come without a price tag – the hair dryers start at $399.99.

They're available for pre-order now, with the first set to ship in September 2016.

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