The rockets red glare is what brings in the green for fireworks vendors on the 4th of July.
“Customers start rolling in and it’s kind of funny because I can’t even get the stuff off the truck because as soon as they see that truck back up they’re stopping,” said Cliff Brown, Location Supervisor for Vito’s Fireworks.
“We got sparklers, some big one’s that shoot out way in the sky,” said Latoyia Jones who was looking to share a unique 4th of July experience with her children. “My 4-year-old, this is her first 4th to really experience the fireworks.”
Jones is just one of thousands of customers that Vito’s Fireworks stand in Covington will serve on the 4th of July holiday.
“We’ll go through probably 2,000 people [on the 4th of July],” said Brown. “A lot of them are families and groups and they’ll come down in 2’s and 3’s and shop together.”
Mariah Johnson was shopping for some sparklers and other fireworks to restock her families supply. “My brother used all of his last night so we decided to come over and get some more so we have more to do,” said Johnson.
Brown tells us the weeks immediately before and right after the holiday will account for about 80 to 90 percent of Vito’s sales for the year. The sales at this pop up shop in Covington will continue well after the sun goes down.
“It gets down to the last minute and everybody wants the deal,” said Brown. “They want to come in and they think they can get a special deal for something and we don’t mind wheeling and dealing.”