The campaign was "encouraging people across the country to be brutally honest and share their refreshing truth," according to a news release posted on Coca-Cola Ireland's website. "Sprite is celebrating those with the guts to tell it like it is."
The company has pulled the controversial ads, but social media users were still outraged. Some are even threatening to boycott Coca-Cola products overseas and in the U.S.
"We strive to deliver the highest standards of advertising, and we recognize that on this occasion the content did not meet our, or our consumers', expectations," a spokeswoman for Coca-Cola Ireland told CNN.