People who ride in pickup trucks don't use their seat belts as often as car passengers do -- and their death rate in crashes is higher as a result. That's according to the latest government figures, released in advance of a nationwide seat-belt enforcement campaign. Ironically, the National Highway Traffic Safety Administration reports overall safety belt use is at an all-time high -- 80 percent. But only 70 percent of pickup truck riders buckle up, and the consequences for them can be much deadlier. Statistics also show seat belts can reduce the risk of death by up to 60 percent in pickup trucks, SUVs and minivans, and by 45 percent in passenger cars. An agency spokesman says thousands of more lives could be saved each year if everyone buckled up.