Amazon cutting the price of Prime for one day only

. - If you're not an amazon Prime member, you may want to join on Friday.

Amazon is d ropping the price for one day only, cutting the price of Prime from $99 a year to $79 dollars.

Prime  members receive a number of perks like free two-day shipping and access to prime video which features thousands of movies and TV shows.

The sale will last about 24 hours from 12 a.m. to 11:59 p.m.

Prime has been a big win for Amazon. Studies show prime members annual spending on Amazon more than doubles that of customers who don't belong to the service.

It also found that 70 percent of American households earning more than $112,000 are Prime subscribers meaning that Amazon has carved out a sizable niche among customers with disposable income.

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