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Parental group has beef with sexy Paris Hilton burger ad

An official with a media watchdog group is describing an ad starring a scantily clad Paris Hilton frolicking with a water hose as "basically soft-core porn." Melissa Caldwell is with the Parents Television Council. She says the ad for Carl's Jr. hamburgers is "inappropriate" for television. The commercial shows Hilton vamping in a revealing swimsuit as she soaps and rinses a black Bentley. She also takes a bite out of a Carl's Jr. hamburger. The commercial ends with Hilton's signature tag line, "that's hot."

The Los Angeles Times reports the group plans to mobilize its more than one (m) million members to protest. It's also considering asking the Federal Communications Commission to declare the ad indecent.

A Carl's Jr. spokesman says Hilton fascinates the chain's most loyal customers -- "young, hungry guys" as well as "young, hungry gals."

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