CINCINNATI (FOX19) - Many Super Bowl viewers enjoy the commercials more than the game, so it's no surprise that brands hire big-name celebrities to star in their ads.
A Cincinnati company is following suit with help from the Queen City's most famous face. That's right, Fiona the hippo is in a Super Bowl commercial.
Cincinnatians will get to watch the Rookwood Pottery commercial during the big game, but it won't air nation-wide.
The touching ad is a toast to the baby hippo for "bringing us together."
"For showing us what it means to overcome. To go from vulnerable to powerful, wrapped in layers of adorable," the narrator says as she holds a Rookwood Pottery mug stamped with Fiona's image.
Rookwood Pottery teamed up with agency Rebel Pilgrim to produce the ad.
"Rookwood is giving a toast to Fiona for all the good that she's brought to the community and beyond," said Mary, the art director at Rookwood Pottery. "As part of that toast we have a Team Fiona mug that is featured in the commercial."
The company is also holding a Fiona sweepstakes. Learn more about it here.