Momentum Not Money Could Be Factor In Mayoral Race - Cincinnati News, FOX19-WXIX TV

Momentum Not Money Could Be Factor In Mayoral Race

These days, running for a political office can cost more money than ever. With fundraising becoming a crucial artery part of every campaign, these days its whoever raises the most money wins the office.

However, according to a Political Science professor at Xavier University, Cincinnati's mayoral race could be more about pure momentum.

Ohio State Senator Mark Mallory, who finished a very close second in the mayoral primary, raised very little money and did not advertise extensively. Mallory's opponent, City Councilman David Pepper, raised considerably more money and finished just 215 votes ahead.

Professor Gene Beaupre of Xavier also says that the vote was split across racial lines. Results show that many white neighborhoods voted for Pepper and black neighborhoods voted for Mallory. Although 43 percent of the city's population is black, whites vote at a disproportionately higher rate he adds.

Mallory and Pepper will now square off in the November general election.

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