KRIENIK ADVERTISING WINS
THE AMERICAN MARKETING ASSOCIATION'S 2007 COMMUNITY IMPACT AWARD
Krienik Advertising, Inc. is proud to be chosen as the winner of the 2007 Community Impact Award recognizing agencies and marketing firms who have made a difference in the community. The award was bestowed upon Krienik Advertising Inc. for their creation of the "Street Safe Teens" campaign. The program was initiated by Krienik and developed in association with FOX19. Tom Gill Chevrolet was the program's 2006 sponsor.
The idea behind creating Street Safe Teens came from Michael Krienik, the agency's founder. When approached, FOX19 News department agreed to take on safe teen driving and reducing teenage driving deaths as a worthwhile cause. The campaign's focus was to keep the issue of safety of teen drivers in the forefront of the tri state area's mind. The Street Safe Teens campaign is comprised of PSA announcements running on FOX19, brochures containing tips and tools to keep teens safe behind the wheel, and a resourceful website where parents and teens can obtain information and to help keep the communication lines open. FOX19 also airs monthly news segments, the 2nd Monday of every month, focusing on teen driving issues and has broadcast live from tri-state schools as part of the Seat Belt Challenge.
"Krienik Advertising is proud of the work that went into creating the Street Safe Teens Campaign," says Michael Krienik, president and chief executive officer of Krienik Advertising, Inc. "As a member of the community and having teenagers of my own, I felt it was an important issue that deserved continual attention."