Cincinnati "Juicing" Up Snow Operations

(CINCINNATI) -- The city of Cincinnati is testing an anti-icing product that's processed from sugar beets to help keep roads clear during snow and ice.

The product, called Geo Melt, is a natural product that works well when mixed with either salt or liquid salt brine to keep ice from forming on the roads before a storm.

Geo Melt also assists with melting snow and ice once the precipitation has falled onto the roads. When combined with salt or brine, the beet juice freezes at a lower temperature than salt, allowing the treatment to be effective at temperatures even below zero.

The sugar beet juice is brown, so motorists will see salt and brine on roadways that is somewhat brown instead of the usual white.

The beet juice mixture will be tested in six locations on Friday.