(CINCINNATI) -- FOX19 has announced the launch of Greater Cincinnati's first and only local news at 6:30pm.
"Our News brand has never been stronger," says FOX19 Vice President/General Manager John Long.
"During all sweeps periods this year, FOX19 continues to experience significant growth in every news product, which provides an excellent platform to launch our early evening newscast," he adds.
FOX19 Evening News @ 6:30 will debut Monday, August 11th with anchors Jack Atherton, Tricia Macke and Chief Meteorologist Steve Horstmeyer. The thirty minute newscast will concentrate on delivering local news and weather to FOX19's core news viewers: working professionals whose busy careers and long commutes often make it impossible to watch earlier newscasts.
"The FOX19 Evening News @ 6:30 won't be your father's evening news. As Cincinnati's only local newscast at 6:30, we know what it's like to get home after a busy day at work, so we won't waste your time," says FOX19 News Director Steven Ackermann.
"FOX19 has conducted extensive research and one consistent theme we've heard from our viewers is the desire for local news at 6:30pm; it makes sense, I find myself in the exact same situation all the time," says Long. He adds: "FOX19 will be the first to air local news in this time period and has a proven track record for creating successful newscasts at times that benefit the viewer." FOX19 Ten o'clock News became the tri-state's first primetime newscast in 1993 and four years later, launched the first - and now only - local news at 7:00am.
Ackermann and Executive Producer Jason Scott are sensitive to the unique needs viewers have in the late evening.
"Tricia, Jack and Steve are teaming up to bring our busy viewers a complete newscast in the style that FOX19's viewers prefer," says Scott. "We're going to pick the stories that affect our viewers-whether those stories come from far away or right here in the tri-state. We're adding four reporters who will focus their time on the suburban counties surrounding Cincinnati. They will be supplementing the existing FOX19 news team to make sure we have the local news our viewers expect. If it affects our viewers, it won't matter whether the story is in Blue Ash or Baghdad, we'll cover it," says Scott.