CINCINNATI, OH (FOX19) - North Star Realty Group, the owners of Cincinnati Mills, have announced a name change for the shopping complex.
Effective immediately, it's now known as Cincinnati Mall.
"Cincinnati Mills was part of a small portfolio of malls carrying the Mills brand. As such, rights to use of that name were not transferred as part of the sale. We felt that selection of a name not dissimilar to the previous one would create less confusion among our customers," said Kenneth Whichard, a prinsicpal at Whichard Real Estate, an investor and managing agent for the property.
Whichard also indicated that the investor group is buoyed by the property's potential.
"Our objective over the coming weeks and months is to continue to analyze the market - both locally and regionally - and identify uses that will be compatible with those present at Cincinnati Mall and further increase its appeal to current and prospective consumers," Whichard said.