CINCINNATI, OH (FOX19) - The company in charge of developing 'The Banks' in downtown Cincinnati is looking to rename the project.
The Banks is the real estate between Great American Ball Park and Paul Brown Stadium
The master development team of Carter and the Dawson company says they want the area to have its own identity as a neighborhood.
"This development belongs to the people of Cincinnati and Hamilton County," said Trent Germano, vice chairman at Carter. "We want their input and support to help us create a final product that everyone in the region can be proud of."
Several months of analysis, research and interviews showed renaming the development with input from residents would be well-received. In November, the private developers began the task of formulating possible names that reflected the distinctiveness of the development and drawing upon its unique location.
Malloy Peterson, director of marketing at Carter, said the end goal is to give the development its own identity as a neighborhood in Cincinnati, like nearby areas such as Mt. Adams or Over-the-Rhine.
"Each street or district adds its own features and uniqueness that makes Cincinnati what it is today," said Peterson. "We want this development to complement downtown and add even more diversity to the Queen City."
Residents of Cincinnati and Hamilton County who wish to help define a piece of Cincinnati will be able to help select the new name by visiting www.carterdawson.com. Residents will be able to choose their favorite name from the following list and view real-time results.
- Riverfront District
- Park District
- The Banks
The Carter-Dawson Web site will activate the survey on March 4 at 12:01 a.m. Votes will be collected for two weeks with voting ending on March 17 at 11:59 p.m.
Once completed, The Banks will be Cincinnati's largest single, mixed-use development and be composed of a dynamic blend of residential, office, hotel and retail components.