Report: Chinese investors to own Louisville Slugger, Wilson

The more modern Louisville Slugger label is part of the effort by the 129-year-old company to...
The more modern Louisville Slugger label is part of the effort by the 129-year-old company to stay relevant in the sporting good supply market.
Updated: Dec. 7, 2018 at 2:48 PM EST
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LOUISVILLE, KY (WAVE) - A brand considered part of the fabric of Louisville will soon be Chinese-owned, according to a report.

According to a report from Forbes, Amer Sports, which owns Louisville Slugger and Wilson, will soon be bought for more than $5 billion dollars by a group from China.

The group, led by China’s Anta Sports, also includes Tencent Holdings, and Luluemon founder Chip Wilson’s Anamerd Investments.

Wilson owns the sales and innovation rights to Louisville Slugger, after a $70 million deal with Hillerich & Bradsby three years ago.

Under the agreement, H&B became the exclusive manufacturing partner of wood bats for Wilson.

According to Louisville Slugger, the brand has sold more 100 million bats making it the most popular bat brand in history.

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