CINCINNATI (FOX19) - The arena formerly known as U.S. Bank Arena is now the Heritage Bank Center.
The new name for the arena was announced Monday at 10 a.m. on the floor of the facility in downtown Cincinnati.
READ MORE | US Bank Arena is changing names
U.S. Bank didn’t renew its naming rights sponsorship of the arena. It was the sponsor since 2002.
The arena was built in 1974 and opened in 1975 as Riverfront Coliseum before becoming ‘The Crown’ in 1997 following a major renovation.
Heritage Bank representatives said during Monday’s press conference the name change is a big and brand new chapter.
They announced their newly named arena would play host to big events such as Cher in April 2020, the Harlem Globetrotters, and Disney On Ice.