Florence Freedom no more: Team announces new name and logo

Updated: Jan. 21, 2020 at 7:04 PM EST
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FLORENCE, Ky. (FOX19) - The new name of the Florence Freedom was announced to the public Tuesday evening.

The professional baseball team will now be called the Florence Y’Alls.

The new name and logo were announced at a 6:30 p.m. news conference at the Florence Government Center.

The rebrand was a crowdsourced effort, with the independent minor league team asking its fans to submit name ideas over social media last year.

After two rounds of voting, the team says in a release, the name Y’Alls “blew away the competition” in both a blind entry submission and in a final five competition to become the new brand identity.

The other four favorites coming into the announcement were the Fossil Jockeys, the No Sox, the Go-Goettas and the Pop Flies.

“It’s a very exciting time in our organization’s history,” Y’Alls Vice President and GM Josh Anderson said. “We have a name that is uniquely Florence and on a larger scale uniquely Kentucky. We look forward to creating ‘Y’Alls Culture’ on a nightly basis.”

Fans, the release says, can expect “unapologetic” southern fun.

The team partnered with Covington-based BLDG on the rebrand.

“We are a group that lives and breathes Northern Kentucky every day,” BLDG President and Owner Jay Becker said. “Our firm of 23 individuals are largely all from here. So when we heard Northern Kentucky’s team was rebranding, the project became a source of deep pride for us.”

The Florence Y’Alls will take the field on May 14 for their inaugural season when the team hosts the New Jersey Jackals on opening day.

On hand for the announcement were the team’s CEO and general manager, along with Florence Mayor Diane Whalen and other members of city council.

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