CINCINNATI (FOX19) - FC Cincinnati’s new home in the West End finally has a name: TQL Stadium.
Total Quality Logistics in Clermont County announced on its Facebook page Wednesday morning that it bought the naming rights to the stadium.
“Introducing the newest member of our team…TQL Stadium - home of FC Cincinnati,” they wrote.
With TQL’s freight brokerage headquarters in Cincinnati, the team fulfills a commitment to stay local when naming West End Stadium.
“We wanted a Cincinnati-based company to get the national and international recognition,” President of FC Cincinnati Jeff Berding said.
Nearby, business is booming at Originalitees in East Walnut Hills now that FC Cincinnati is allowing it to use the team’s logo on its apparel.
“They got three black-owned businesses together and say hey, we want to invest in you all and we got to create whatever type of FC design we wanted,” Founder and owner of Originalitees Khisha Asubuhi said.
To sweeten the one-year contract, FC Cincinnati is not charging the business owners a logo licensing fee.
The two other businesses are Good Company Apparel whose founder is from Mt. Airy and BlaCk Owned which was started by a native of the West End.
FCC will officially open their 2021 home slate on Sunday, May 16, when the team hosts Inter Miami CF in the inaugural match at West End Stadium in a nationally televised 4 p.m. game which you can watch on FOX19.
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