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Social media rips New Era for Reds, MLB ‘Local Market’ caps

The Reds' "Local Market" featured the 513 area code, a bowl of something, a buckeye, and an...
The Reds' "Local Market" featured the 513 area code, a bowl of something, a buckeye, and an outline of Ohio.(Twitter)
Updated: May. 26, 2021 at 12:08 PM EDT
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CINCINNATI (FOX19) - It was a short-lived life for New Era’s “Local Market” collection, but social media had its fun while it lasted.

The hats debuted Tuesday and were apparently a way to honor each MLB team’s local fanbase.

For the Reds, the hat featured a single area code of 513, a buckeye, and an image of what might be chili, among other things.

Fans on Twitter made their feelings known following the cap release.

Putting it nicely, the hats looked like a bunch of clip art images slapped onto the cap, some Twitter users commented.

New Era pulled its "Local Market" collection just a day after launch.
New Era pulled its "Local Market" collection just a day after launch.(Twitter)

The ruthless backlash is perhaps what led New Era to pull the caps entirely from the website.

The "Local Market" section of the site was unavailable as of 11:45 a.m. Wednesday.
The "Local Market" section of the site was unavailable as of 11:45 a.m. Wednesday.(New Era)

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