P&G sued over toothbrush texts

CINCINNATI (WXIX) - A Fortune 500 company headquartered in Cincinnati, Procter & Gamble Co. is being sued over toothbrush texts.

Local civil rights attorney Chris Wiest is representing a Maryland woman, Olukemi Adewole, whose federal lawsuit seeks class-action status.

The legal action also names P&G’s Oral-B brand of oral hygiene products such as toothbrushes, toothpaste, mouthwashes and dental floss.

It alleges P&G promotes Oral-B services and products by sending unsolicited and continuous text messages, even after consumers opt out, in violation of the law.

Adewole never gave permission or requested communication via text message from P&G but, nonetheless, received multiple messages soliciting her to buy Oral-B products, the suit states.

These text messages continued even after she “made it clear that she did not wish to continue receiving text messages” from the company by responding to one of their messages with her own stating “STOP,” the lawsuit alleges.

FOX19 NOW reached out to a P&G spokesperson for comment. We will update this story once we hear back.

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