BOONE COUNTY, KY (FOX19) - The Creation Museum has received three awards at the annual Traverse Awards hosted by the Kentucky Travel Industry Association.
The museum received first place in the social media category with nearly 98,000 Facebook fans (or "likes") and logs thousands of weekly interactions. Second place honors for its television commercial spots, that showed live animals in the petting zoo. And the new Noah's Ark Encounter project took second place for the creativity and quality of its press materials.
"We are honored by the Kentucky Travel Industry Association's recognition of our marketing efforts and for their appreciation of the Creation Museum's contributions to state tourism," said Ken Ham, the founder and president of the Creation Museum. "I am constantly amazed at the creativity of our staff and our ad agency, Joseph David Advertising. I am delighted they have been recognized in such a way, and that the museum is acknowledged to be at the cutting edge of today's social media."
Eric Rose, chairman of the KTIA, which hands out the awards, added: "We are very pleased with the excellent marketing work from the Creation Museum, and we're glad the KTIA Traverse Award judges agreed and recognized their efforts.
Rose, who also runs the Newport Aquarium, continued, "The Creation Museum's huge draw of visitors impacts not only those of us here in Northern Kentucky, but travel and tourism businesses across the Commonwealth. Since travel and tourism is Kentucky's third largest industry, with an $11 billion economic impact, this is no small matter."
This is the third year the Creation Museum has participated in the Traverse Awards. Two years ago, the museum won "Best in Show" honors for its billboard campaign that highlighted the various dinosaur exhibits inside the museum.
Traverse Awards are presented annually for the best work in advertising and marketing among Kentucky tourism businesses and marketing organizations. This year, a panel of experts in tourism marketing judged 244 entries from across the state. Each entry is judged on creativity and how well it relates to its audience.