Trending today: Louisville purge hoax goes global; Ice Bucket Challenge actually raises money for ALS

Published: Aug. 18, 2014 at 4:18 PM EDT
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Lebron James doing the Ice Bucket Challenge. (YouTube)
Lebron James doing the Ice Bucket Challenge. (YouTube)
These posters were reportedly spread through Louisville via social media. (via @JDOGGdaugherty58)
These posters were reportedly spread through Louisville via social media. (via @JDOGGdaugherty58)

(FOX19) - 'The Purge' hoax freaks Louisville residents, trends worldwide

The horror film franchise 'The Purge', set around the premise in which people are legally permitted to commit crimes for 12 hours, inspired a hoax in Louisville that had residents and police on high alert over the weekend.

Officials say it started with a social media post saying a real-life purge would happen Friday night. The news spread rapidly over twitter and Facebook and even caused Simon Kenton High School to reschedule a football scrimmage they had planned in Louisville Saturday morning.

Thousands of residents were listening in Friday night to emergency scanners and social media was flooded with #LouisvillePurge. Police heightened patrols, but nothing out of the ordinary went down.

Authorities say they have identified a teen who they believe is responsible for starting the hoax. No charges have been filed at this time.

ALS Association sees more donations in light of Ice Bucket Challenge

Chances are your Facebook feed is flooded with videos of your friends taking the Ice Bucket Challenge. The stunt, where participants dump a bucket of ice water on their head, is to raise both money and awareness for ALS, also known as Lou Gehrig's disease.

Justin Timberlake, Bill Gates, Taylor Swift, Lebron James and the entire UK Wildcats Basketball Team are just a few of the big names that have done the challenge.

Naysayers have said dumping water on your head does nothing to raise money or awareness for ALS, but recent donations suggest otherwise.

As of Sunday, the association reported receiving $13.3 million since the end of July. Last year they made only $1.7 million during the same period. It has welcomed 260,000 new donors, according to the NYT, and not to mention the awareness to the disease brought by the viral trend.

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