Kroger introducing meal kits to compete with Blue Apron, HelloFresh
OAKLEY, OH (FOX19) - Kroger's cooking up a strategy to compete with trendy meal kit companies like Blue Apron, Hello Fresh and Peach Dish.
The company has launched its own new line of dinner kits called "Prep Pared." The kits come with everything you need to create a meal for two, including the recipe.
Prices start at around $14.
The kits are currently available in four stores in Cincinnati - Hyde Park, Oakley, Harpers Point and Sharonville. Although home delivery currently isn't an option, Prep+Pared kits are available through ClickList online ordering at Oakley and Sharonville.
Kroger says the kits will roll out in more local stores soon.
Currently, the Kroger offers five different recipe options: Japanese-Inspired Beef Bowl, Chimichurri Steak, Moroccan-Inspired Spring Vegetables, Creamy Chicken and Bacon Alfredo, and Chicken Enchiladas Rojas.
Copyright 2017 WXIX. All rights reserved.