New Youth Vaping Prevention Campaign Uses Dance Challenge to Address Serious Topic
The American Lung Association and the Ad Council are launching a new series of public service announcements on Tuesday August 9th that encourage parents to proactively talk to their kids about the dangers and health effects of vaping.
The new PSAs are part of a broader campaign to raise awareness about the risks associated with youth vaping and help parents with kids aged 10-14 start important conversations with their kids to prevent them from becoming addicted to e-cigarettes. Rates of e-cigarette use by teens increased 73% from 2016 to 2020. Currently 2.1 million kids use e-cigarettes and thousands of kids start vaping every day.
Many parents with children between ages 10-14 don't fully realize the risks associated with youth vaping. E-cigarettes contain harmful and addictive ingredients including nicotine, formaldehyde, which is known to cause cancer, and acrolein and can also cause irreversible lung damage. Nicotine exposure during adolescence can harm the developing brain and lead to a lifetime of addiction to tobacco products. In addition, kids who use e-cigarettes are 4 times more likely to try a traditional cigarette and 3 times more likely to become addicted to nicotine.
American Lung Association Volunteer Medical Spokesperson & Johns Hopkins Hospital Pediatric Pulmonologist Dr. Christy Sadreameli as well as ALA Chief Medical Officer Dr. Albert Rizzo will be available to discuss the following topics:
Key components of the new campaign
Why it's important for parents to talk to their kids about vaping risks
Facts about the dangers and health effects of vaping
Signs parents should look for if they suspect their child is vaping
Resources to empower parents to talk to their children about vaping